When I teach business school students about marketing, I ask them to imagine a 2 by 2 matrix - with the horizontal axis defined as being to doing and the vertical axis defined as fear to aspiration. My hypothesis to them is that the way to get lines (like Apple does) for new products is to be in the upper right quadrant - "aspiring to be". Most marketing and products are targeted at the lower left - "fear of doing" or "fear of missing out (of doing)". The truly exceptional products (and marketing) help people become what they aspire to. This essay shares the same insight - that being versus doing is a way to deeper understanding, productivity and peace. Thanks for sharing it.